Principles of Macroeconomics

Product Description

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best throughout, and the best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises. Frank/Bernanke also encourages students to become ???Economic Naturalists,??? by employing basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.Written by authorities in Economics, Principles of Macroeconomics by Robert Frank and Ben Bernanke provides an excellent foundation for Economics studies. Robert Frank and Ben Bernanke??™s style is excellently suited towards Economics studies, and will teach students the material clearly without overcomplicating the subject. What??™s more, the text is available in the Paperback format shown above (ISBN 9780073362656), as well as a number of other formats. As of September 2008, this revision raises the bar for Principles of Macroeconomics??™s high standard of excellence, making sure that it stays one of the foremost Economics studies textbooks.